Mohamed
Born and raised in Morocco. Organised events, concerts and weddings before founding Morocco Ino Tours, and manages Moroccan music bands — which is where many of our journeys begin.
About us · Based in Ouarzazate
We plan journeys around a country’s oldest conversation.
Morocco has always been heard before it has been seen. We plan trips for people who want to stop at those sounds — not photograph them — and spend a little time inside.
Started by a band manager in Ouarzazate.
Morocco Ino Tours was founded by Mohamed, who was born and raised in Morocco. Before launching it he spent years organising events, concerts and wedding celebrations — work that taught him to manage every detail with precision, creativity and care.
He also manages Moroccan music bands, and that is why so many of our journeys lead to the musicians themselves: sessions at Sahara Records in Ouarzazate, jams at the edge of the dunes, festivals built into the route. Ino means “my” in Amazigh — we believe every journey should feel personal.
1,500+
Travellers hosted
11+
Years of experience
6
Departure cities: Casablanca, Marrakech, Fes, Tangier, Errachidia, Ouarzazate
24/7
Support while you travel
Three things we insist on.
Local experts, global standards.
We are a Moroccan team with an international outlook. Our guides and drivers know the hidden corners — from the dunes of Merzouga to the coast at Essaouira — and every tour runs privately, with your own driver and vehicle.
Every itinerary is yours.
Whether you start from Marrakech, Fes, Casablanca or Ouarzazate, we shape each journey around your travel style: the pace, the stops, the accommodation, and how much music you want in it.
Travel that pays the people you meet.
We work with local guides, artisans, musicians and families, so your visit directly supports the communities you travel through.
The people behind your trip.
Tarwa N-Tiniri
An international desert blues band working out of Sahara Records. Travellers on our music journeys meet them in their studio space for an exchange and a jam, when they are not on tour.
Brahim Laghfiri
Known for his powerful voice and poetic songs inspired by the desert, blending ancestral Saharan sounds with modern desert blues. Hosts our sunset sessions at the edge of the dunes.
I chose the Music Tour from Ouarzazate, and it was incredible. We met passionate musicians, discovered desert blues, and enjoyed musical nights in breathtaking locations. A truly unique experience.
Tell us what you want to hear.
We’ll come back within 48 hours with an honest read — which of our journeys fits, whether a custom itinerary makes more sense, or if this isn’t the right time of year. No fee, no pressure.